Durable Way · Leadership tools

Leader's Personal Brand Workbook

Your personal brand is the sum of the impressions you create, the trust you build, and the value you bring over time. You already have one. This workbook helps you shape it on purpose.

Work through three parts. Later sections fill in from what you've already written, so you never type the same thing twice. The last page pulls it all together.

Your answers stay with you. They save in this browser as you type and are never sent to anyone. To keep them safe or move to another device, use Save a copy.

Built on published work: Smallwood, N. (2010), "Define Your Personal Leadership Brand in Five Steps," Harvard Business Review. Roberts, L. M., et al. (2005), "How to Play to Your Strengths," Harvard Business Review. Ibarra, H. (2015), "The Authenticity Paradox," Harvard Business Review. Cuddy, A., Kohut, M., and Neffinger, J. (2013), "Connect, Then Lead," Harvard Business Review.